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So, you have a social media and email strategy.
But how joined up are they and do they actually achieve business goals?
Not sure? Well, consider the questions below.
How does your current digital strategy stack up?
Is your strategy driving the best ROI?
Are channels working to generate the best return?
Increasing brand relevance?
Is your strategy increasing brand authority?
Content tailored to each audience?
Do you have more than one character profile?
Capturing enough emails onsite?
Are you doing all that you can to capture email addresses?